Zown’s U.S. Launch: 1,700+ Leads at $12–$30 CPL
Zown was expanding into the U.S. They needed a steady flow of qualified homebuyer leads while keeping cost-per-lead efficient in a highly competitive real estate market.
Overview:
As Zown entered the highly competitive U.S. real estate market, 1Web engineered a full-funnel paid media strategy that combined reach, engagement, and conversion at scale. By leveraging data-driven creative testing and multi-channel targeting, we delivered consistent homebuyer leads at costs well below industry benchmarks—proving the model could scale profitably while building brand visibility.
Our Approach
1Web built a multi-layered paid media funnel across Facebook, Instagram and Google Ads. We:
- Ran creative testing at scale (ad copy, visuals, and video formats).
- Deployed cold + retargeting campaigns to capture new interest and re-engage warm audiences.
- Optimized using data-driven targeting and iterative testing to bring down CPL (Cost Per Lead).
- Integrated lead forms + video view campaigns to maximize reach and engagement.
Results:
The expansion efforts translated into broad market visibility and a steady pipeline of qualified leads. By combining reach with precision targeting, we ensured Zown connected with the right audiences at the right price—achieving results far beyond standard real estate benchmarks.
- 3.7M+ impressions across campaigns.
- 300K+ qualified audience reach in core markets.
- Video campaigns generated 295K+ views at <$0.03/view.
- Lead campaigns delivered 1,700+ qualified leads, with best-performing funnels achieving $12–$30 CPL (far below industry benchmarks).
- Scaled ad spend to over $150K, while maintaining profitability.