5M+ Reach, 817K+ Views at <$0.01, Premium Leads Secured
Product Faculty, a leading advanced training provider for senior product managers, wanted to fill cohorts with qualified professionals while maintaining a premium brand image. Competing against other training programs and universities, the challenge was driving high-quality leads in a niche, high-ticket market.
Overview:
To help Product Faculty attract senior product managers in a competitive, high-ticket education space, 1Web built a multi-stage funnel across video, landing pages, and retargeting campaigns. The strategy drove massive awareness among professional audiences, re-engaged qualified prospects with compelling testimonials, and delivered consistent, high-quality leads—while reinforcing Product Faculty’s premium brand positioning.
Our Approach
1Web designed a multi-touch funnel strategy that moved prospects from awareness to enrollment:
- Top of Funnel (TOF): Video campaigns and creative testing to generate awareness and highlight Product Faculty’s unique value.
- Mid Funnel: A/B testing of landing pages and targeted content to nurture interest.
- Bottom of Funnel (BOF): Retargeting campaigns that re-engaged interested prospects with testimonials, success stories, and urgency messaging.
- Optimized continuously with creative testing, landing page experiments, and precise retargeting.
Results:
Our campaigns built significant awareness in the professional community, reaching millions of senior product managers and driving strong engagement at remarkably low costs. Retargeting efforts then converted this attention into consistent high-quality leads, perfectly aligned with Product Faculty’s premium positioning.
- 12M+ impressions across campaigns.
- 5M+ unique reach in core professional audiences.
- Video campaigns generated 817K+ views at <$0.01/view, building massive awareness at scale.
- Retargeting campaigns achieved CTR of 5%+, engaging senior PMs who had already interacted with Product Faculty content.
- Consistent lead generation with cost-per-result aligned to a high-ticket, premium education offering.