Driving Compliant Growth for Personal Injury Firms with 1Web’s Paid Media Funnel
A leading personal injury (PI) law firm partnered with 1Web to solve a critical marketing challenge: generating high-quality leads while staying compliant with Canadian bar standards, PIPEDA, and CASL. Traditional agencies often overlook these regulations, creating both compliance risks and wasted ad spend. 1Web designed and executed a compliance-first digital strategy that not only safeguarded the firm legally but also delivered scalable, cost-efficient results.
Overview:
Personal injury firms operate in a highly regulated space where marketing missteps can be costly. The client sought a partner who could build campaigns that drove real signed clients, not just clicks, while maintaining strict compliance.
1Web implemented a compliance-first paid media funnel specifically engineered for PI firms. This included:
- Creative & Messaging Tests → Iterative testing of video and ad angles to identify the most persuasive narratives.
- Optimized Meta Campaigns → Deployed with streamlined lead forms to capture high-intent prospects quickly.
- Retargeting Strategy → Multi-layered campaigns to re-engage prospects and push them further down the funnel.
- Real-Time Dashboards → Transparent reporting to track CPL, ROI, and signed client metrics with full clarity.
Results:
The campaign delivered measurable business outcomes while protecting compliance:
- 100K+ impressions → Increased brand visibility in a competitive market.
- 1,300+ link clicks → Engagement with a CTR as high as 4.27% on video ads.
- Lead acquisition costs as low as $2.03 CPC → Outperforming industry benchmarks.
- Signed clients delivered at scale → Without exposure to compliance risks.